Our Story - A Female Founded Small Business
We are so thankful that you stumbled onto our our little corner of the internet.
Our founder, Jas, is a Pacific Northwest local who found herself living in Chicago. She found the urban tundra exciting and inspiring, but she longed for the shade of fog and evergreen.
Saudade is a Portuguese word with no direct English translation. It can be described as a feeling of melancholic nostalgia. It is a feeling of a wistful longing for something, someone, some time or somewhere.
Because a piece of her was still in the Pacific Northwest, all of her could not be present in Chicago. She could not be authentic, pursuant and intimate with her new environment. That is, until one day in a cafe, something peculiar caused her to suddenly feel Hushed. Held. Home. She identified the culprit. As the sun set behind the sky rise skyline, there was a momentary shift of light that she had only encountered in the overcast skies of her Pacific Northwest home.
An idea was born.
If a certain slant of light could cause an invigorating stillness... then why not cultivate an environment so familiar that it soothes her? Could she tame her saudade by intentionally creating a space which seeks to calm the sea of her heart's plea? How would she begin this endeavor? She didn’t know what she was creating nor how to create it.
That's what Hush and Flourish now aims to do. We are here to help you cultivate quiet by crafting your very own secret, still, sparkling space. While everyone's space will be different, there are four ingredients to creating it.
1. Cultivate Environment: Create a space that transports you to the warm embrace of familiarity and safety. Every person's space will look different as we have different experiences and we experience things differently. Forested, frosted, free spirited... what are the memories that are never far from you?
2. Cultivate Growth: It's not necessarily about growing plants but about tending to and being a caretaker of an other. Perhaps that's your family, friends or animals.
3. Cultivate Well Being: To be whole, you need to prioritize you. You can tend to others and achieve personal growth without being whole, but it won’t be sustainable. Cherish yourself. Care for yourself with a strength and depth as if you’re caring for an other.
4. Cultivate Reflection: When the others in your life are tended to and you feel whole... that's when personal growth becomes exponential. Acts of reflection could be journaling, yoga, meditation, verbal processing or prayer. They redirect you towards a growth mindset.
Here at Hush and Flourish, we hope that you can feel emboldened to pursue personal growth. We support you in your journey by curating products to help you get started on creating that quiet place your soul longs for.